The tourism industry is one of the most profitable industries in both developed and developing economies. It is a combination of tangible and intangible elements, such as natural, cultural and artificial resources, attractions, facilities, services and activities that are focused on a specific point of interest. This point of interest serves as the core of the destination marketing combination and creates a general experience for visitors that includes emotional aspects. Major sporting events, such as the Olympic Games and the football and rugby championships, have become powerful tourist attractions in and of themselves.
Mountain tourism is a type of tourist activity that takes place in a defined and limited geographical space, such as hills or mountains. Urban tourism is another type of tourist activity that takes place in an urban space with its inherent attributes. The five characteristics of a successful tourism product are:1.Physical Plant: This is the tangible element of the tourism product and consists of several resources on which tourism is based.
2.Price:The tourism product is priced and sold through distribution channels.
3.Life Cycle: The tourism product has a life cycle and can be sold for an infinite time if properly managed.
4.Perception of Quality:In the tourism market, the perception of quality is driven by people.
5.Intangible Cultural Heritage:As competition between destinations increases, the unique local and regional intangible cultural heritage becomes increasingly important in attracting tourists. The tourism product is not only the presence of these five elements, but also the interaction of these elements with each other. All investments are aimed at one location, which means that these tourism companies are largely dependent on the attractiveness of the region, the country, its surroundings, etc.
Therefore, it is important to understand these five characteristics in order to create a successful tourism product.